Bachelor of Arts/Bachelor of Business

Marketing

Program of Study Credit Points
Prescribed Units for this Major
Complete the following units:
24 cps
Unit Code Unit Title Unit cps  
MM311 Consumer Behaviour 6  
MM313 Integrated Marketing Communications 6  
MM314 Services Marketing 6  
MM316 Strategic Marketing 6  
Listed Units for this Major
Complete 24 credit points from the following units:
24 cps
AFM103 Introductory Finance 6  
BUS202 International Business 6  
BUS399 Business in Action 6  
COMM323 Digital and Social Media 6  
LING350 Communicating in Culturally Diverse Contexts 6  
OSSE300 Overseas Study Experience 6  
QM367 Analytics for Business Research 6  
WORK300 Work Integrated Learning - Professional Skills Development 6  
WRIT306 Writing for Work: Styles and Contexts 6  
WRIT326 Persuading the Public: Rhetoric in Public Affairs 6  
Total 48 cps

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