COMM102 Media Convergence and Culture

Updated: 15 March 2019
Credit Points 6
Responsible Campus Teaching Period Mode of Study
Armidale Trimester 2 Online
Armidale Trimester 2 On Campus
Intensive School(s) None
Supervised Exam There is no supervised examination.
Pre-requisites None
Co-requisites None
Restrictions COMM120
Notes None
Combined Units None
Coordinator(s) To be advised
Unit Description

This unit introduces approaches for studying changes in a variety of contemporary forms of communication. As diverse media converge in the digital environment, content in film, television, video, the Internet and mobile communication is made and distributed in new ways - often across traditional boundaries. Taking examples from everyday life, the unit provides key concepts for thinking about media convergence and the implications of globalisation. Examples may include changes in film and television drama, news and journalism, reality television, celebrity and ideas of personal identity.

Recommended Material


Note: Recommended material is held in the University Library - purchase is optional

The Media Student's Book

ISBN: 9780415558426
Branston, G. and Stafford, R., Routledge 5th ed. 2010

Note: Additional unit materials will be available on the Moodle site.

Text refers to: Trimester 2, On Campus and Online

Disclaimer Unit information may be subject to change prior to commencement of the teaching period.
Title Exam Length Weight Mode No. Words
Compulsory Media Analysis Exercise 25% 1000
Relates to Learning Outcomes (LO)

LO: 1-3

Online Quizzes 10% 500 equivalent
Assessment Notes

Two online quizzes worth 5% each

Relates to Learning Outcomes (LO)

LO: 1

Compulsory Research Exercise 25% 1000
Relates to Learning Outcomes (LO)

LO: 1, 3, 4

Compulsory Written Assessment 40% 1500
Relates to Learning Outcomes (LO)

LO: 1-4

Learning Outcomes (LO) Upon completion of this unit, students will be able to:
  1. demonstrate knowledge of a range of traditional and convergent media forms in their cultural contexts;
  2. demonstrate understanding of, and ability to apply, critical terms and approaches for analysing a range of media forms, techniques and issues;
  3. gather and evaluate diverse sources and types of data relevant to media analysis; and
  4. communicate ideas and arguments coherently, using appropriate disciplinary forms and conventions of academic writing.