COMM323 Digital and Social Media

Updated: 15 November 2018
Credit Points 6
Responsible Campus Teaching Period Mode of Study
Armidale Trimester 1 Online
Armidale Trimester 1 On Campus
Intensive School(s) None
Supervised Exam There is no supervised examination.
Pre-requisites 12cp or candidature in a postgraduate award
Co-requisites None
Restrictions COMM423 or COMM523

offered in odd-numbered years

Combined Units COMM523 - Digital and Social Media
Coordinator(s) Cate Dowd (
Unit Description

This unit explores digital and social media for professional, government and community practices. It begins with historical perspectives on digital technology and works towards understanding key principles associated with media syndication, linked data and location-based media. The unit draws on knowledge of cyborgs, social media, singularity and post-human theory to situate digital media in cultural contexts. Themes in the unit include tracking, networks, connectivity, analytics, interactivity and media use of Unmanned Aerial Vehicles (UAVs). The unit introduces digital media futures and global perspectives for emerging media producers, and other shifts in digital and social media practices.

Prescribed Material


Note: Students are expected to purchase prescribed material. Please note that textbook requirements may vary from one teaching period to the next.

Convergent Media and Privacy

ISBN: 9781137306869
Dwyer, T., Palgrave McMillan UK 2016

Note: An eBook version (ISBN: 9781137306876) is also available.

Text refers to: Trimester 1, On Campus and Online

Social Media: Communication, Sharing and Visibility

ISBN: 9780415712248
Meikle, G., Routledge 2016

Note: An eBook version (ISBN: 9781315884172) is also available.

Text refers to: Trimester 1, On Campus and Online

Recommended Material


Note: Recommended material is held in the University Library - purchase is optional

Throughout: Art and Culture Emerging with Ubiquitous Computing

ISBN: 9780262017503
Ekman, U. (ed), The MIT Press 2012

Text refers to: Trimester 1, On Campus and Online

Disclaimer Unit information may be subject to change prior to commencement of the teaching period.
Title Exam Length Weight Mode No. Words
Compulsory Assessment 1 40% 1500
Assessment Notes

Text-based activities.

Relates to Learning Outcomes (LO)

LO: 1-3

Compulsory Assessment 2 60% 2500
Assessment Notes


Relates to Learning Outcomes (LO)

LO: 1-4

Learning Outcomes (LO) Upon completion of this unit, students will be able to:
  1. demonstrate advanced knowledge of historical perspectives and developments leading to digital and social media;
  2. evaluate and apply critical terms and concepts relevant to digital and social media applications and trends;
  3. analyse, synthesise and evaluate text and other media resources associated with digital and social media; and
  4. coherently communicate arguments on theory and changing media practices, using appropriate disciplinary forms and conventions of academic writing.