COMM523 Digital and Social Media

Updated: 21 October 2016
Credit Points 6
Responsible Campus Teaching Period Mode of Study
Armidale Trimester 1 Online
Armidale Trimester 1 On Campus
Intensive School(s) None
Supervised Exam There is no UNE Supervised Examination.
Pre-requisites candidature in a postgraduate award
Co-requisites None
Restrictions COMM323 or COMM423

offered in odd-numbered years

Combined Units COMM323 - Digital and Social Media
Coordinator(s) Cate Dowd (
Unit Description

This unit explores digital and social media for professional, government and community practices. It begins with historical perspectives on digital technology and works towards understanding key principles associated with media syndication, linked data and location-based media. The unit draws on knowledge of cyborgs and post-human theory to situate digital media in cultural contexts. Themes in the unit include post-humanism, tracking, transmateriality, singularity, performative acts, social media analytics and interactive screens. The unit also introduces digital media futures and global perspectives, for example unmanned aerial vehicles used by media producers, and other shifts in digital and social media practices.

Prescribed Material


Note: Students are expected to purchase prescribed material. Please note that textbook requirements may vary from one teaching period to the next.

Social Media: Communication, Sharing and Visibility

ISBN: 9780415712248
Meikle, G., Routledge 2016

Note: Also available as an eBook ISBN 9781315884172.

Text refers to: Trimester 1, On Campus and Online

Recommended Material


Note: Recommended material is held in the University Library - purchase is optional

Throughout: Art and Culture Emerging with Ubiquitous Computing

ISBN: 9780262017503
Ekman, U. (ed), The MIT Press 2012

Text refers to: Trimester 1, On Campus and Online

Disclaimer Unit information may be subject to change prior to commencement of the teaching period.
Title Exam Length Weight Mode No. Words
Compulsory Assignment 1 40% 2000
Assessment Notes

Text-based activities.

Relates to Learning Outcomes (LO)

LO: 1-3, 5

Compulsory Assignment 2 60% 4000
Assessment Notes


Relates to Learning Outcomes (LO)

LO: 1-5

Learning Outcomes (LO) Upon completion of this unit, students will be able to:
  1. demonstrate advanced knowledge of historical perspectives and developments leading to digital and social media;
  2. demonstrate understanding of theoretical terms and critical concepts relevant to digital and social media;
  3. research, evaluate and synthesise text and other media resources associated with digital and social media;
  4. apply critical terms and concepts independently in the analysis of a range of digital and social media forms and practices; and
  5. communicate complex ideas and develop well-informed arguments about digital and social media, using appropriate disciplinary forms and conventions of academic writing.