Key facts
UNE unit code: MM110
*You are viewing the 2024 version of this unit which may be subject to change in future.
- Trimester 1 - On Campus
- Trimester 1 - Online
- Trimester 3 - Online
- Armidale Campus
- UNE Sydney Campus
- Yes
- No
- Yes
- 6
Unit information
Marketing is a core function in any successful business. No matter your role in the professional world, a sound understanding of marketing will enhance your career.
This unit will equip you with the skills to successfully manage marketing activities and generate insights into how marketing relates to the overall functioning of a business.
You will explore the four 'Ps' of the marketing mix (product, price, place and promotion) and look at ways to manipulate these components.
You will learn to set objectives, develop strategies, and examine implementation and control mechanisms for marketing. You will investigate ways to manage exchange processes between stakeholders, and conduct environmental, industry and competitor analyses.
Putting your skills and knowledge into practice, you will prepare a marketing plan as part of this unit.
Offerings
For further information about UNE's teaching periods, please go to Principal Dates.
| Teaching period | Mode/location |
|---|---|
| Trimester 1 | On Campus, Armidale Campus |
| Trimester 1 | On Campus, UNE Sydney Campus |
| Trimester 1 | Online |
| Trimester 3 | Online |
*Offering is subject to availability
Intensive schools
There are no intensive schools required for this unit.
Enrolment rules
Notes
If you are completing the Undergraduate Certificate in Professional Development you can only take this unit in Trimester 1.
Study at the UNE Sydney Campus is only available to international students admitted to the Bachelor of Business under Rule (e), studying the Analytics and Informatics Major.
Please refer to the student handbook for current details on this unit.
Unit coordinator(s)
Learning outcomes
Upon completion of this unit, students will be able to:
- demonstrate a foundational understanding of the breadth of marketing core concepts and apply this to business-related problems;
- demonstrate proficiency in the rationale, criteria and process of market targeting, segmentation and positioning;
- demonstrate a fundamental understanding of the components of each of the elements of the marketing mix and their purpose, and the process of planning, implementation and control;
- use a range of cognitive and communication skills to identify, evaluate and synthesise relevant information drawn from a range of sources in order to demonstrate judgement, creative thinking and analytical skills in solving marketing-related problems;
- work independently and/or collaboratively to plan and execute marketing tasks to enhance professional knowledge and skills; and
- demonstrate the ability to recognise, reflect on, and respond to a range of ethical, cultural or social issues influencing the practice of marketing.
Assessment information
Assessments are subject to change up to 8 weeks prior to the start of the teaching period in which you are undertaking the unit.
| Title | Must Complete | Weight | Offerings | Assessment Notes |
|---|---|---|---|---|
| Assessment 1 | Yes | 30% | All offerings | Written Task No. Words: 1000 |
| Assessment 2 | Yes | 30% | All offerings | Written Task No. Words: 1500 (equivalent) |
| Assessment 3 | No | 10% | All offerings | Two quizzes, each worth 5% No. Words: 500 (equivalent) |
| Tutorials | Yes | Trimester 1, On Campus | On campus students must attend and participate in at least 7 tutorials | |
| Final Examination | Yes | 30% | All offerings | Students must obtain at least 50% in the exam (and at least 50% overall) to receive a pass (or better) in the unit. |
Learning resources
Textbooks are subject to change up to 8 weeks prior to the start of the teaching period in which you are undertaking the unit.
Note: Students are expected to purchase prescribed material. Please note that textbook requirements may vary from one teaching period to the next.
Principles of Marketing
ISBN: 9781488626203
Armstrong, G., Adam, S., Denize, S. M., Volkov, M. and Kotler, P., Pearson 8th ed. 2020
Text refers to: All offerings
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