MM110 Fundamentals of MarketingUpdated: 26 March 2019
Intensive schools are for students enrolled in Online Mode only, unless specified in the notes.
|Supervised Exam||There is a supervised exam at the end of the teaching period in which you are enrolled. The exam will either be paper-based and offered at an established exam venue or online with supervision via webcam and screen sharing technology. Coordinated by UNE Exams Unit.|
|Restrictions||ARE341 or BM302|
Study at the UNE Sydney Campus is only available to international students admitted to the Bachelor of Business under Rule (e), studying the Analytics and Informatics Major.
|Coordinator(s)||Aaron Driver (firstname.lastname@example.org)|
Any successful business depends on the practice of marketing as a core business function. This unit ensures students learn all of the important fundamental practices of marketing, such as balancing the marketing mix of the four 'P's' of Product, Price, Place and Promotion. The unit also gives students the knowledge to successfully manage marketing activities and know how marketing relates to the overall functioning of a business. Students will investigate the management of exchange processes between stakeholders, environmental analyses, industry and competitor analyses, objective setting, marketing strategies, market mix components, and implementation and control mechanisms. The successful completion of a marketing plan will be a key feature of the unit.
Where calculators are permitted in examinations, it must be selected from an approved list, which can be accessed from the Further Information link below.
Shrink Wrapped Package(s):
Note: Students are expected to purchase prescribed material. Please note that textbook requirements may vary from one teaching period to the next.
|Disclaimer||Unit information may be subject to change prior to commencement of the teaching period.|
|Learning Outcomes (LO)||
Upon completion of this unit, students will be able to: