MM110 Fundamentals of Marketing

Updated: 17 December 2019
Credit Points 6
Location Teaching Period Mode of Study
Armidale Trimester 1 Online
Armidale Trimester 1 On Campus
Armidale Trimester 3 Online
UNE Sydney Campus Trimester 1 On Campus
Intensive School(s)

Intensive schools are for students enrolled in Online Mode only, unless specified in the notes.

Start Finish Attendance Notes
16 April 2020 16 April 2020 Non-Mandatory Trimester 1: Non Mandatory Intensive School held at the UNE Sydney Campus. If the minimum number of student registrations has not been reached at least four weeks prior to the scheduled date, the Non-Mandatory Intensive School will be cancelled. There is no intensive school for Trimester 3.
Supervised Exam There is a supervised exam at the end of the teaching period in which you are enrolled. The exam will either be paper-based and offered at an established exam venue or online with supervision via webcam and screen sharing technology. Coordinated by UNE Exams Unit.
Pre-requisites None
Co-requisites None
Restrictions ARE341 or BM302

Study at the UNE Sydney Campus is only available to international students admitted to the Bachelor of Business under Rule (e), studying the Analytics and Informatics Major.

Combined Units None
Coordinator(s) Aaron Driver (
Unit Description

Any successful business depends on the practice of marketing as a core business function. This unit ensures students learn all of the important fundamental practices of marketing, such as balancing the marketing mix of the four 'P's' of Product, Price, Place and Promotion. The unit also gives students the knowledge to successfully manage marketing activities and know how marketing relates to the overall functioning of a business. Students will investigate the management of exchange processes between stakeholders, environmental analyses, industry and competitor analyses, objective setting, marketing strategies, market mix components, and implementation and control mechanisms. The successful completion of a marketing plan will be a key feature of the unit.

Important Information

Where calculators are permitted in examinations, it must be selected from an approved list, which can be accessed from the Further Information link below.

Further information

Prescribed Material


Note: Students are expected to purchase prescribed material. Please note that textbook requirements may vary from one teaching period to the next.

Principles of Marketing

ISBN: 9781488611841
Armstrong, G., Adam, S., Denize, S. M., Volkov, M. and Kotler, P. Pearson 7th ed. 2017

Text refers to: Trimester 1, On Campus and Online

Disclaimer Unit information may be subject to change prior to commencement of the teaching period.
Title Exam Length Weight Mode No. Words
Compulsory Assessment 1 30% 1000
Assessment Notes

Business Plan/Lean Canvas

Relates to Learning Outcomes (LO)

LO: 1, 4, 5, 6

Compulsory Assessment 2 30% 1500 (equivalent)
Assessment Notes

Five-minute Pitch/ Presentation

Relates to Learning Outcomes (LO)

LO: 1-6

Compulsory Assessment 3 10% 500 (equivalent)
Assessment Notes

Two quizzes, each worth 5%

Relates to Learning Outcomes (LO)

LO: 1-6

Compulsory Tutorials 0% On Campus Trimester 1
Assessment Notes

On campus students must attend and participate in at least 7 tutorials

Relates to Learning Outcomes (LO)

LO: 1, 2, 3, 4, 6

Compulsory Final Examination 2 hrs 15 mins 30%
Assessment Notes

Students must obtain at least 50% in the exam (and at least 50% overall) to receive a pass (or better) in the unit.

Relates to Learning Outcomes (LO)

LO: 1-6

Learning Outcomes (LO) Upon completion of this unit, students will be able to:
  1. demonstrate a foundational understanding of the breadth of marketing core concepts and apply this to business-related problems;
  2. demonstrate proficiency in the rationale, criteria and process of market targeting, segmentation and positioning;
  3. demonstrate a fundamental understanding of the components of each of the elements of the marketing mix and their purpose, and the process of planning, implementation and control;
  4. use a range of cognitive and communication skills to identify, evaluate and synthesise relevant information drawn from a range of sources in order to demonstrate judgement, creative thinking and analytical skills in solving marketing-related problems;
  5. work independently and/or collaboratively to plan and execute marketing tasks to enhance professional knowledge and skills; and
  6. demonstrate the ability to recognise, reflect on, and respond to a range of ethical, cultural or social issues influencing the practice of marketing.