MM314 Services MarketingUpdated: 15 March 2019
|Supervised Exam||There is a supervised exam at the end of the teaching period in which you are enrolled. The paper-based exam will be held at an established exam venue, and coordinated by UNE Exams Unit.|
|Pre-requisites||48cp and MM110 or candidature in GradCertNDISBusDEv|
|Restrictions||MM214 or MM312 or MM514|
- Services Marketing
|Coordinator(s)||Sujana Adapa (email@example.com)|
This unit gives students the skills to develop a distinct set of competencies for marketing in service industries. Students will critically evaluate and learn how to design, manage and evaluate the processes and performance of a service business so that they can better meet the needs of their customers. The unit analyses the essential nature of services and the role of service quality including the employees' role in service delivery and the ways to best manage the 'emotional load' for service workers. Students will also investigate the implementation of profitable service strategies, effective change management processes and service leadership models that are unique to service firms.
Where calculators are permitted in examinations, it must be selected from an approved list, which can be accessed from the Further Information link below.
Note: Students are expected to purchase prescribed material. Please note that textbook requirements may vary from one teaching period to the next.
|Disclaimer||Unit information may be subject to change prior to commencement of the teaching period.|
|Learning Outcomes (LO)||
Upon completion of this unit, students will be able to: