MM403 Strategic Planning and Management

Updated: 06 November 2018
Credit Points 6
Offering
Responsible Campus Teaching Period Mode of Study
Armidale Trimester 1 Online
Armidale Trimester 1 On Campus
Armidale Trimester 2 Online
Armidale Trimester 2 On Campus
Intensive School(s) None
Supervised Exam There is a supervised exam at the end of the teaching period in which you are enrolled. The exam will either be paper-based and offered at an established exam venue or online with supervision via webcam and screen sharing technology. Coordinated by UNE Exams Unit.
Pre-requisites 96cp or candidature in a postgraduate award
Co-requisites None
Restrictions GSB600 or GSB725 or MM300 or MM523 or MM525
Notes None
Combined Units None
Coordinator(s) Allastair Hall (ahall4@une.edu.au)
Unit Description

This unit examines theories, models and analytical frameworks in the field of strategic management. Students explore alternative views of strategy; utilise and interpret the basic techniques of strategic analysis; assess strategic options; derive appropriate strategies to ensure future success; and identify the many and considerable challenges in managing and implementing an organisation's strategic intent. Students also learn how to analyse the internal and external environment in which an organisation operates (including the globalised economy) and to identify appropriate organisational responses. Students will develop the understanding of how to manage in turbulent and international environments. Case studies and student projects provide opportunities to apply concepts from strategic planning, as well as to draw on concepts from other business units undertaken during the course.

Prescribed Material
Mandatory

Text(s):

Note: Students are expected to purchase prescribed material. Please note that textbook requirements may vary from one teaching period to the next.

Strategic Management

ISBN: 9781488617348
Hubbard, G., Rice, J. and Galvin, P., Pearson 6th ed. 2018

Text refers to: Trimester 1, On Campus and Online

Disclaimer Unit information may be subject to change prior to commencement of the teaching period.
Assessment
Must
Complete
Title Exam Length Weight Mode No. Words
Compulsory Assignment 1 20% 1500
Assessment Notes

Case Study

Relates to Learning Outcomes (LO)

LO: 1-4

Compulsory Assignment 2 40% 2500
Assessment Notes

Case Study

Relates to Learning Outcomes (LO)

LO: 1-4

Compulsory Final Examination 2 hrs 15 mins 40%
Assessment Notes

Short Essay Questions. Students must obtain at least 50% in the examination (and at least 50% overall) to receive a pass (or better) in the unit.

Relates to Learning Outcomes (LO)

LO: 1-4


Learning Outcomes (LO) Upon completion of this unit, students will be able to:
  1. demonstrate a comprehensive knowledge of the discipline of strategic planning and management, and the ability to apply this knowledge in a range of business contexts;
  2. use a range of cognitive and communication skills to review critically, analyse, consolidate and synthesise relevant strategic planning and management theories, concepts and information drawn from a range of sources in order to demonstrate critical thinking and judgement in solving complex business-related problems;
  3. work independently and/or collaboratively to plan and execute tasks to enhance professional knowledge and skills in the area of strategic decision-making; and
  4. demonstrate an understanding of the ethical, social and cultural contexts of strategic decision-making.