Key facts
UNE unit code: MM431
*You are viewing the 2024 version of this unit which may be subject to change in future.
- Trimester 2 - Online
- Yes
- No
- Yes
- 6
Unit information
Any successful business depends on the practice of marketing as a core business function.
Studying this unit will equip you with practical skills and knowledge in all fundamental aspects of marketing, including marketing research, required at the managerial level of organisations.
You will learn how to design, manage and balance the marketing mix of the four 'P's': product, price, place and promotion as well as the extended marketing mix of the additional three ‘P’s’: people, process and physical evidence.
Taking an in-depth analytical and applied approach to studying consumer needs, developing and positioning products and services, and strategically implementing marketing objectives, you will learn to cater to consumers’ needs better than your competitors and to devise effective customer driven marketing strategies.
As part of this unit, you will complete a marketing plan for assessment.
Offerings
For further information about UNE's teaching periods, please go to Principal Dates.
| Teaching period | Mode/location |
|---|---|
| Trimester 2 | Online |
*Offering is subject to availability
Intensive schools
There are no intensive schools required for this unit.
Enrolment rules
Notes
Please refer to the student handbook for current details on this unit.
Unit coordinator(s)
Learning outcomes
Upon completion of this unit, students will be able to:
- demonstrate a comprehensive understanding of major marketing theories and concepts and their application to issues in the management of marketing;
- use cognitive and communication skills to review critically, analyse, consolidate and synthesise relevant marketing theories, concepts and information drawn from a range of sources in order to demonstrate critical thinking and judgement in solving complex marketing management problems;
- work independently to plan and execute tasks to enhance professional knowledge and skills in marketing management; and
- demonstrate the ability to recognise, reflect on, and respond appropriately to a range of ethical, cultural or social issues influencing the practice of marketing management.
Assessment information
Assessments are subject to change up to 8 weeks prior to the start of the teaching period in which you are undertaking the unit.
| Title | Must Complete | Weight | Offerings | Assessment Notes |
|---|---|---|---|---|
| Assignment 1 | Yes | 20% | All offerings | Written Assignment No. Words: 1600 |
| Assignment 2 | Yes | 30% | All offerings | Written Assignment No. Words: 2400 |
| Final Examination | Yes | 50% | All offerings | Students must obtain at least 50% in the exam (and at least 50% overall) to receive a pass or better in the unit. |
Learning resources
Textbooks are subject to change up to 8 weeks prior to the start of the teaching period in which you are undertaking the unit.
Note: Students are expected to purchase prescribed material. Please note that textbook requirements may vary from one teaching period to the next.
Marketing Management Global Edition
ISBN: 9781292404813
Kotler, P. and Keller, K., Pearson 16th ed. 2021
Text refers to: All offerings
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Studying online
At UNE we know it takes more than just being online to be a great online university. It takes time and experience. We pioneered distance education for working adults back in the 1950s, so we’ve been doing this longer than any other Australian university.
We understand the challenges faced by busy adults studying at home. We know that a vital part of online study is your engagement with the learning community. Communication with your classmates, teaching staff and university support staff will enhance your study experience and ensure that your skills extend beyond the subject matter. UNE’s teaching staff are experts in their field which is why UNE consistently receives five stars from students for teaching quality, support and overall experience.*
*The Good Universities Guide
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