MM431 Marketing Management

Updated: 03 December 2018
Credit Points 6
Responsible Campus Teaching Period Mode of Study
Armidale Trimester 1 Online
Intensive School(s)

Intensive schools are for students enrolled in Online Mode only, unless specified in the notes.

Start Finish Attendance Notes
04 May 2019 04 May 2019 Non-Mandatory Intensive School held at UNE Sydney Campus. If the minimum number of student registrations has not been reached at least four weeks prior to the scheduled date, the Non-Mandatory Intensive School will be cancelled.
Supervised Exam There is a supervised exam at the end of the teaching period in which you are enrolled. The paper-based exam will be held at an established exam venue, and coordinated by UNE Exams Unit.
Pre-requisites candidature in GradCertAgBus or GradCertArtsMgt or GradCertBus or GradCertCom or GradCertMgt or GradCertPubAcct or GradDipCom or GradDipDisMgt or GradDipFinPlan or GradDipMgt or MArtsMgt or MBA or MBus or MBusRes or MBusResHons or MCom or MComm(PubAcct) or MInfoTech(Bus) or MLead or MPABus or MPhil(Bus)
Co-requisites None
Restrictions MBA731 or GSB731 or MM110
Notes None
Combined Units None
Coordinator(s) Sujana Adapa (
Unit Description

Any successful business depends on the practice of marketing as a core business function. This unit gives students the practical knowledge and skills related to all of the important fundamental practices of marketing, including marketing research, required at the managerial level of an organisation. Students will learn how to design, manage and balance the marketing mix of the four 'P's' of marketing that are central to the management of marketing. The unit takes an in-depth analytical and applied approach to the study of consumer needs, product development, positioning products and services, and the strategic implementation of marketing objectives so that managers learn to cater to the needs of their consumers better than their competitors. The successful completion of a marketing plan will be a key feature of the unit.

Important Information

Where calculators are permitted in examinations, it must be selected from an approved list, which can be accessed from the Further Information link below.

Further information

Prescribed Material

Shrink Wrapped Package(s):

Note: Students are expected to purchase prescribed material. Please note that textbook requirements may vary from one teaching period to the next.

Vpack Marketing + Marketing A Snapshot

ISBN: 9781486043262
Kotler, P. and Valenzuela-Abaca, F.R., Pearson 9th ed. 2013

Note: Package includes: Kotler, P. and others, "Marketing" 9th ed. (ISBN: 9781442549425) and Valenzuela-Abaca, F.R., "Marketing: A Snapshot" (ISBN: 9781486009275). An eBook version (ISBN: 9781486001774) for text, Kotler et al. "Marketing" 9th ed. is available through the Dixson Library.

Text refers to: Trimester 1, Online

Disclaimer Unit information may be subject to change prior to commencement of the teaching period.
Title Exam Length Weight Mode No. Words
Compulsory Assignment 1 20% 1600
Assessment Notes

Written Assignment

Relates to Learning Outcomes (LO)

LO: 1-4

Compulsory Assignment 2 30% 2400
Assessment Notes

Written Assignment

Relates to Learning Outcomes (LO)

LO: 1-4

Compulsory Final Examination 2 hrs 15 mins 50%
Assessment Notes

Students must obtain at least 50% in the exam (and at least 50% overall) to receive a pass or better in the unit.

Relates to Learning Outcomes (LO)

LO: 1-4

Learning Outcomes (LO) Upon completion of this unit, students will be able to:
  1. demonstrate a comprehensive understanding of major marketing theories and concepts and their application to issues in the management of marketing;
  2. use cognitive and communication skills to review critically, analyse, consolidate and synthesise relevant marketing theories, concepts and information drawn from a range of sources in order to demonstrate critical thinking and judgement in solving complex marketing management problems;
  3. work independently to plan and execute tasks to enhance professional knowledge and skills in marketing management; and
  4. demonstrate the ability to recognise, reflect on, and respond appropriately to a range of ethical, cultural or social issues influencing the practice of marketing management.