MM431 Marketing ManagementUpdated: 03 December 2018
Intensive schools are for students enrolled in Online Mode only, unless specified in the notes.
|Supervised Exam||There is a supervised exam at the end of the teaching period in which you are enrolled. The paper-based exam will be held at an established exam venue, and coordinated by UNE Exams Unit.|
|Pre-requisites||candidature in GradCertAgBus or GradCertArtsMgt or GradCertBus or GradCertCom or GradCertMgt or GradCertPubAcct or GradDipCom or GradDipDisMgt or GradDipFinPlan or GradDipMgt or MArtsMgt or MBA or MBus or MBusRes or MBusResHons or MCom or MComm(PubAcct) or MInfoTech(Bus) or MLead or MPABus or MPhil(Bus)|
|Restrictions||MBA731 or GSB731 or MM110|
|Coordinator(s)||Sujana Adapa (firstname.lastname@example.org)|
Any successful business depends on the practice of marketing as a core business function. This unit gives students the practical knowledge and skills related to all of the important fundamental practices of marketing, including marketing research, required at the managerial level of an organisation. Students will learn how to design, manage and balance the marketing mix of the four 'P's' of marketing that are central to the management of marketing. The unit takes an in-depth analytical and applied approach to the study of consumer needs, product development, positioning products and services, and the strategic implementation of marketing objectives so that managers learn to cater to the needs of their consumers better than their competitors. The successful completion of a marketing plan will be a key feature of the unit.
Where calculators are permitted in examinations, it must be selected from an approved list, which can be accessed from the Further Information link below.
Shrink Wrapped Package(s):
Note: Students are expected to purchase prescribed material. Please note that textbook requirements may vary from one teaching period to the next.
|Disclaimer||Unit information may be subject to change prior to commencement of the teaching period.|
|Learning Outcomes (LO)||
Upon completion of this unit, students will be able to: