WRIT326 Persuading the Public: Rhetoric in Public Affairs

Updated: 19 March 2018
Credit Points 6
Offering Not offered in 2019
Intensive School(s) None
Supervised Exam There is no supervised examination.
Pre-requisites 12cp or candidature in a postgraduate award
Co-requisites None
Restrictions ENCO226 or ENCO326 or ENCO426 or ENCO526 or WRIT526

offered in even-numbered years

Combined Units WRIT526 - Persuading the Public: Rhetoric in Public Affairs
Coordinator(s) Rosemary Williamson (rwilli27@une.edu.au)
Unit Description

Rhetoric is central to many and varied forms of human communication and influences the ways in which people think and act. This unit examines persuasive public communication from a rhetorical perspective. It focuses on political discourse (for example, speeches), public affairs and corporate communications. In projects, students are able to collect and analyse rhetorical materials from such sources as politicians, social commentators, religious leaders, corporations, unions, and interest groups. Students also have an option to gain some experience in speechwriting.

Materials Textbook information will be displayed approximately 8 weeks prior to the commencement of the teaching period. Please note that textbook requirements may vary from one teaching period to the next.
Disclaimer Unit information may be subject to change prior to commencement of the teaching period.
Assessment Assessment information will be published prior to commencement of the teaching period.
Learning Outcomes (LO) Upon completion of this unit, students will be able to:
  1. identify and critically evaluate debates within the field of rhetoric and rhetorical criticism;
  2. demonstrate advanced knowledge of the ways by which rhetorical texts engage with their generic conventions and their cultural, geographic and historical contexts;
  3. coherently communicate a critical analysis of a range of rhetorical texts and their ethical implications; and
  4. apply advanced reading, writing and research skills through the independent exposition of rhetorical texts.